Fighting Spam
How prevalent is Spam?  According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):
“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail transmissions, and increased concern over the spread of computer viruses via unsolicited messages.”
In 2003, President Bush signed the  “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail.  The bill, approved by the Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting addresses off Web sites. Violations constitute a misdemeanor crime subject to up to one year in jail.
One major point that needs to be discussed about this:  spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations.  Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.
So what do you do about this?  Her are the top 5 Rules to do to protect from spam.
Number 1:  Do what you can to avoid having your email address out on the net.
There are products called “spam spiders” that search the Internet for email addresses to send email to.  If you are interested, do a search on “spam spider” and you will be amazed at what you get back.  Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet “spambots” and “spam spiders”, by giving them bogus HTML web pages, which contain bogus email addresses
A couple suggestions for you:  a) use form emails, which can hide addresses or also b) use addresses like sales@company.com instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.
Number 2:  Get spam blocking software.  There are many programs out there for this.  (go to www.cloudmark.com or www.mailwasher.net for example).  You may also buy a professional version.  Whatever you do, get the software. It will save you time.  The software is not foolproof, but they really do help.  You usually have to do some manual set up to block certain types of email.
Number 3: Use the multiple email address approach.
There are a lot of free email addresses to be had.  If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.
Number 4:  Attachments from people you don’t know are BAD, BAD, BAD.
A common problem with spam is that they have attachments and attachments can have viruses.  Corporations often have filters that don’t let such things pass to you.  Personal email is far more “open country” for spamers.  General rule of thumb:  if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT.  Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.
Number 5:  Email services now have “bulk-mail” baskets.  If what you use currently does not support this, think about moving to a new vender.  The concept is simple.  If you know someone, they can send you emails.  If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle.  Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.

Get the Best Web Hosting Plan
If and when you’re interested in starting an online business, there are a list of items you must study first before you can rightfully expect a high return on investment.

First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

There’s the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.

You have a couple of choices when it comes to web hosting – you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.
These are key issues to address.

Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.

Are you “cool” with low bandwidth access and minimal web space?

If you’re not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.

Top Seven Ways Writing Articles Can Explode Your Business

In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7.Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

The Difference of Adware, Spyware and Anti-virus

Adware, spyware and computer virus share some similarities, one of which is that all three are major nuisances for computer users. Let’s differentiate the three.

Spyware is software that does not intentionally harm your computer. What they do is that they create pathways wherein someone else aside from the computer owner can communicate with the computer. Normally spywares record the various types of web sites you visit which are later used by web advertisers to allow them to send you unwanted emails and pop-ups.

This is why spyware are usually frowned upon and greatly avoided. They are more intrusive than adware. Spyware have their own separate executable programs which allow them to record your keystrokes, scan files on your hard disks and look at other applications that you use including but not limited to chat programs, cookies and Web browser settings.

The spyware then will send the information that it had gathered to the spyware author. The agent will then use this information for advertising and marketing purposes. They even sell the information to advertisers and other parties.

Adware, on the other hand, are more legitimate form of freeware. Similar to spyware, adwares are advertising materials which are packaged into a software or program and are installed automatically once that particular program or software is added into the computer system. Some forms of adware, on the other hand, download advertising contents as a particular application is being utilized. It is quite unfortunate that most of the adware programs take the form of spywares that is they track and report user information to program authors.

Some signs of spyware infections include pop-up ads that seem to be not related to the site you are viewing. More often than not, spyware pop-ups are advertisements about adult contents. Also if you notice your computer slowing down, there’s a big chance that spywares and its other components have found their way in your operating system. When the Windows desktop also takes a longer time to load, its best to scan your computer for possible spyware infections.

Meanwhile, viruses are destructive form of software. They were purely designed and created for one purpose alone: to wreck havoc to your computer. They destroy whatever they come in contact to and will initiate self replication and infect as many components of the computer’s operating system or network as possible.

Nowadays, a lot of anti-virus software also provides spyware and adware scanning and removal utilities. Some programs, however, are focused on located and deleting or destroying spyware and adware programs. Whether is an anti-virus software or a anti-spyware dedicated scanner, they both search your computer and identify any spyware and virus installed on your system.

They then remove it as well as their components located in the system registry among other places in your computer. It is therefore, good to regularly update your virus or spyware scanner to ensure that your computer is protected from the thousands of spyware and viruses in the internet. Never be fooled from ads that claim that their products only contain adware.

These adware maybe spyware in disguised and are just waiting to be deployed for them to gather your information. Learn to setup firewall systems and always block pop-up blockers to minimize computer infection and ensure the security of all your computer files.

Making Money with Articles: Becoming an Affiliate

If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages.

Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.

If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there. Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.

There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.

What Is A Domain Name?

A domain is a name that identifies IP addresses on the internet. The domain name Yahoo.com represents about fifteen (15)  IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the domain name is gohome.com.

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Do You Really Need a Domain Name?

You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc.  In picking a domain name, the title shouldn’t stray far from what your company is all about. This will allow you to market your web-site as a subsidiary of your business and put your domain name on business cards and advertisements.

Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily.  Many ISPs offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.

Importance Of Recovery Planning

Disasters are common in the world today, from nature to car wrecks.  In the computer industry, disasters aren’t any different.  They can come in the form of an office fire, computer crashes, hard drive failure, missing IT documents, stolen hardware, and many other forms.  Disasters can be very traumatic and stressful, although there are actions that you can take.

Even though disasters can occur at any time, recovery planning doesn’t cross the mind of business owners or individuals.  Most just carry out their normal day to day routines, never aware of what could result from a disaster.  Then, when disaster does strike, most tend to freak out and wonder just what they can do to fix the situation at hand.

If you are prepared for a disaster or hard drive failure, then your business will be able to deal with anything that happens.  The first step in planning and preparing for disaster is to analyze your business or operations.  You should determine how often your systems go down, and how you can manage operations without the equipment.  You should also find out how long it would take you to fix the equipment, and what your business can do to make ends meet when the equipment is unavailable.

Something else you’ll need to do is identify the risks of possible disaster.  This can include computer failure, loss of power, hardware problems, etc.  You should always include the causes as well as the solution in your plans.  If your office suffers from disaster and cannot be used for a period of time, you should always have another location that you can go to continue your business.

In the event of disaster, you should always have a dedicated team that will work on fixing any problems.  This team should be responsible for your recovery plan and hold regular meetings to make sure that everything is accurate.  Then, if disaster should strike, your team should be well enough prepared to take care of anything that comes your way.

On a frequent basis, you should create backups of your IT systems and test the backups that you have created.  Always make sure that the backups you made are in a safe place, and out of the way of harm.  You should also check with your disaster recovery team as well, and make sure that they have the location of your backups noted in their recovery plans.

One of the most important aspects of recovery and disaster planning is to keep an up to date inventory on all of your equipment and material.  You should always stay on top of this, to make sure that you can easily identify what you have and how to go about replacing equipment whenever something happens.  If you keep a record of your suppliers and their phone numbers, you can have them with you for easy access in the event of an emergency.

Even though it may be easier to document all of your recover plans on your computer, you should also record them on paper as well.  Disasters can render your computers useless, which would it very hard to access plans that are stored on your IT systems.  If you have them noted on paper as well, you can access them without any problems.

Above everything else, you should always think about the possible disasters that can occur at any time and how to be prepared for them.  If you think about things and plan things out before hand, you’ll find that you can handle any type of disaster.  This way – a disaster doesn’t have to stop you from carrying out your normal day to day operations.

Using A Free Blogging Web Site

For first time bloggers, a free blogging web site is a
great way to get started in the blogosphere. Popular
blogging web sites like blogger and eponym allow users
to set up and host a blog without paying any fees at all.
This encourages people to start blogging, because the
fact that one of these sites can provide you with all of
the tools that you need to get your blog up and running
without spending any money means that you have
nothing to lose by starting a blog. The fact that it is so
easy to find a way to blog for free is one of the reasons
why so many people who have never had any other kind
of web presence before find themselves drawn to
blogging.

By signing up with a free blogging web site, you may
find it easier to get listed in search engines that you
would if you were starting your own blog from scratch.
For example, google runs the free blog hosting site
blogspot and crawls its pages very often looking for
updates, so if you have your site hosted by blogspot you
are almost guaranteed to be listed on google’s blog
search engine. This easy access to search engines can
take some of the work out of promoting your blog, and
can help you gain a following with a minimum of
marketing effort.

If your blog attracts a large readership, you may want to
consider moving your site. Many people feel that being
hosted by a free blogging web site gives a blog a kind of
amateur flavor that is fine for a new member of the
blogosphere, but is not appropriate for a high-profile
blog. Having your own domain can help you make your
blog feel professional, and finding a company that will
host your domain is not difficult or expensive. Once
your blog takes off, you will probably be able to sell
enough advertising space to be able to afford to buy a
domain and pay for a hosting package, and still have
money left over. However, it does not make sense in
most cases to invest in these glossy luxuries before you
have a sizable readership.

Starting your blog on a free blogging web site is a great
way to build a following before you spend any money
on your blog. If and when your blog becomes popular
and you are ready to take the next step and purchase
your own domain, your readers will follow you to your
new home. The fact that it is possible to use a free blog
host like blogspost, blogger, or eponym as a kind of
incubator for your blog is great news for bloggers
everywhere.

Writing the Resource Box so it Makes People click

The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

3 Quick And Easy Ways To Build A Profitable Opt In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.