Using the Right Keywords as a SEO Tool

First, let us define SEO or search engine optimization and a keyword.  SEO is the process of choosing the right keyword for your website that can help you rank in Google and in other search engines, while a keyword is a phrase or even just a single word that best describes your website.  The right keywords and having numerous and quality back links are what you need to get a high rank in search engines; this is the main objective of SEO.  If you have gained many good links to your site, expect that you also get a good rank.
In choosing keywords, you need to know how you could come up with effective ones.  It is not that easy to hit the right keywords since it can either give you relevant or irrelevant links.  It is safe to say that it is better to have 5,000 back links from quality websites and be ranked high in search engines rather than get a million back links from incompetent websites and get a low rank.
Websites that occupy the top three positions in Google usually get more or less 60% of the total clicks, which means that these websites also get most of the sales and profit.
For a clearer picture of the importance of keyword usage in SEO, let me give you a concrete example.  For instance, you run a restaurant in Los Angeles and you decided to put Los Angeles as your keyword.  If you run this keyword in search engines, hundreds of millions will appear on your screen, but when you become more specific like putting finest restaurants in Los Angeles, you will only get thousands, which gives you more chances of getting clicked.  In addition, people usually type phrases instead of a single word.  It is assumed that they will enter “finest restaurants in Los Angeles” rather than “Los Angeles” alone.  By being specific, you just made yourself a favor by ruling out millions of your competitors and having a successful business.
You cannot just get keywords anywhere without a basis.  There are certain tools that you can use to identify the keywords that are commonly and frequently used by web users.  The adwords keyword tool from Google is a powerful tool that you can use to pick out the best possible keywords.
Therefore, to choose a keyword for your website, you have to be specific for you to lessen your competitors and possibly get ranked high in search engines.  And, maximize the use of the Google adwords keyword tool in order for you to be able to identify the right keyword to use for your site.