Keyword Density Vs. Keyword Ranking
Many people who start out on internet marketing have heard about the importance of keywords. If you want to get the maximum exposure, you need to know which keyword is used by your visitors to find your website.
Keyword density is the amount of keywords in comparison to the total amount of words in the article. For example, a 5% keyword density in a 300 word article is 5 keywords. It is important that you don’t use too many keywords in the article. If you use too many keywords in the article, you will be flagged as spam. The keyword should blend in naturally with the content. The major search engines use a special formula to calculate the points of a website. The points allotted to a website is based on many factors. One of the factors is the keyword density of the site. The recommended keyword density for an article is 3 – 5%.
Keyword ranking refers to the popularity of your site based on the keyword search performed by the visitors. The higher your website rank for targeted keyword, the higher your keyword ranking is. If you want to rank on top of the search engine, you must target on a keyword that is easy to search by the visitors. You can use keyword suggestion tool to find the main keyword. The keyword which you choose should not consist of one or two words. It should consist at least 3 words. The authority websites rank for the short keyword so you cannot compete with them. Long tail keyword has lesser competition. Some long tail keywords have competition less than 1000, which means you can easily rank for it.
If you don’t know how to optimize your site, you can hire a SEO company to help you. The SEO companies have experts who are familiar with how to rank your website in the search engines. If you plan to sign up for a SEO company, make sure you do research on their reputation and experiences in the industry. Their staff must be trained and eligible to provide quality search engine optimization. You can look at a number of SEO companies so that you can compare the prices between them. If you want to learn about SEO, you can visit the internet marketing forums. In the internet marketing forum, you will find many advanced user of the internet, then you can browse through each thread to learn about SEO optimization.