Link Building Mistakes You Don’t Want To Make

Link building and SEO go hand in hand. You can’t do one with out the other. Today, link building is everywhere. You no longer can just make a site and hope that other web-masters, businesses, organizations, or websites link back to you. You have to go out there and start getting them yourself. Of course, with all the social media, twitter, facebook, and any other social network that lets you spread links,they give you a helping hand.

However, you can not simply waltz into other persons website and start spamming your links. Unless you don’t care about the huge negative effect it will give you. Bad Public Relations, google marks, and the possibility of just getting banned and de-indexed by google and the other search engines. No, you have to to be a bit crafty and humble with your link building tactics. There are link building strategies that you do and don’t do. Here are the ones that you should not be doing.

Link exchanges will hurt you. In the early days, you could easily link to one another and you would both win. A would link to B and B would reciprocate that link. Google, yahoo, bing do not like this, they believe you should be linking to one another for your content. The search engines can easily tell if you are linking to one another for pure SEO juice. Be careful with this.

The search engines job is to show relevant information to the searcher. Getting back-links from sites that don’t match yours will hurt and give you a negative response. The search engines get smarter and smarter, build back-links to sites that match your niche and content.

Buying Links, this is a huge mistake. You can be instantly penalized and banned from the search engines if caught. People attempt to buy links from High PR sites from forums and marketplaces to boost their rankings. All three search engines know this and if you’re caught, well, there goes weeks or even months down the drain.

Remember to be ethical and moral when link-building. Using the above techniques and methods will only harm you and get you on a route to failure.