Boost Your Search Engine Rankings With These Onsite SEO Tips

Are you trying to get more site traffic? The kind that keeps credit cards in their hands? Then this article could be the one you’re looking for.

Search Engine Optimization, or SEO, is a marketing strategy used online to improve visitors to websites, and get higher page rankings from the search engines. It also improves the quality of the traffic you get. Sometimes people confuse SEO with SEM (search engine marketing), but with SEM you PAY for traffic. With SEO you use natural methods, or organic methods, to draw your visitors to your site.

One of the main goals, and the reason for the importance of SEO, is to get your site as high a ranking in the search engine as possible. Naturally, the higher ranking a site has, the more traffic it’s going to get. There are things to do to like editing the content and making sure the HTML is properly coded. In this article we’ll try to focus on some of the more important areas for onsite SEO.

We’ll start with KEYWORDS – These are the search terms that people use when searching for their needs with the use of a search engine. They’re trying to get information about a specific topic. So the first order of business for you, is to do a keyword search and find the best keywords available for drawing traffic to your site. There are different ways to find these keywords, some are free and some are paid.

After you do your search and find the keywords you’re going to use, you’ll have FOUR main factors that will be involved in your onsite SEO :

-Title Tag Optimization – The first thing that catches the eye of the surfer in most instances, is the title. The title tag should always include a main keyword. So many newbies make the mistake of letting their first page keep the ‘Welcome to Our Website’ or the ‘Home’ words. You need to make your page different from all the rest with something unique in your title text.

- Keyword Optimized Copy – Anytime you write an article for your website you want people to enjoy reading it. You want them to be interested enough to stay and spend time on your site. So you want to optimize the article with keywords you decided to target. The main keyword should be used once in about every hundred words. You should also utilize LSI, or ‘latent semantic indexing’ words. These should just be placed strategically within the article, and not seem to be forced or out of place.

It’s always important to add a ‘call to action’ in your copy. This is an urging for the reader to do something now, to take them another step toward a buy.

- Optimizing Your Images – On this one you’re going to find a bit more work to do. You need the aid of an HTML editor like Frontpage or Dreamweaver. After you’ve located your images with this, then add a little snippet of code. You type in alt=”" and then your keyword or keywords between those quotation marks.
There are various other techniques that are more advanced, that can boost your search engine rankings even more. But these will do the trick and be way ahead of a lot of others who don’t realize the importance of doing it.

- Meta Tag Optimization – Now you want to add some meta tags to your code. These are known as the ‘description’ and the ‘keyword’ meta tags. Try to write about a twenty-five word description of your website and it’s main goals and offers. The you insert this in between the two quotation symbols at the end of the tag. Make it flow and sound natural while inserting your keywords into it. Insert your entire list of keywords between the quotations marks in your meta tag after “content”.