How to make Website Search Engine Friendly
In the process of seo numerous practices are needed to make your website search engine friendly. However, these basic seo tasks are basic ones which will help you in that purpose.
After choosing the relevant main keyword for website includes it in your webpage title with an interesting description because it will show in search engine results heading and will help in tempting user to click the link. Similarly add it to the Meta description and Meta keyword tags in head section but in keyword tags add other related keyword too and don’t mention too many of them.
Include the main keyword in web page main title and heading primarily in H1 heading of articles and subheading. That keyword must be according to the content of the webpage.
In the body text include keyword in some of the paragraphs so it spreads over the page starting from the first paragraph but never exceed the limit of keyword percentage of 5 percent. This will trigger the alarm of spam and search engine may consider it excessive.
The internal linking between Web Pages is useful but executes it effectively by adding a keyword in anchor text for the webpage. It helps search engine spider to find web pages easily. The anchor text leading to the web page should be the same for which it is optimized. Although sitemap is the main tool for indexing web page faster and making search bot process easy but internal linking is also vital for that purpose.
The CSS usage is very useful for seo because they reduce the complication of the website and make the crawling process simple and easy. So, make use of CSS either in external file or by adding it directly into the html coding.
In comparison to CSS, frames create hurdles in bots searching process. Therefore, it is advisable to avoid frames in website design. If it is necessary to use them, make sure there are no frame tags mentions.
As we all know search bots only see website html coding without reading any JavaScript code and flash content, which is mainly used for website design. So in that aspect it is best to use a minimum of flash and scripting languages in the html but whole website should be based on html.
Finally, the most important segment of a website which is created for search engine crawler is the sitemap. It comprise of links to all the webpage’s in the site and provide one place for bots to index the site very quickly. It can be created in html or xhtml and submit to the search engines at the creation of a website so that later search bots can regularly visit the website for updated information.